Rose & Willow
Beauty and Cosmetics
Brand Identity | Packaging
Brand identity and packaging design for Rose & Willow, a high-end beauty and cosmetics company.
" I developed the brand identity and packaging design for Rose & Willow, a brand dedicated to self-care and the creation of personal rituals. Rooted in the philosophy of mindfulness and well-being, Rose & Willow offers a curated selection of products, including candles, essential oils, perfumes, and incense sticks—each crafted to enhance daily moments of relaxation and reflection. "
" The brand identity is designed to evoke a sense of tranquility and sophistication. The logomark blends organic elements with refined typography, symbolizing the harmony between nature and self-care. Soft, elegant color palettes and delicate illustrations reinforce the brand’s focus on serenity, creating a visual language that resonates with individuals seeking comfort and balance in their routines. "
" For packaging, I developed a cohesive system that maintains a consistent and immersive brand experience. Textures, patterns, and typography work together to communicate the essence of Rose & Willow—inviting users to slow down, indulge in self-care, and cultivate meaningful rituals. "
