" I developed the identity system for Delo Foods, a brand that derives its name from the word "Delicious," symbolizing its mission to offer classic recipes in a simple and accessible way. Delo Foods is crafted for a modern audience—working professionals, students, and young adults who depend on apps and are eager to explore new experiences."
"The brand identity begins with a dynamic logomark inspired by the iconic Ms. Pac-Man arcade game, designed to resonate with the playfulness and nostalgia of shared cultural touchpoints. The logo cleverly uses negative space to create the illusion of a mouth in action, subtly incorporating the letter "D" to represent the brand’s name. This design not only draws attention but also reinforces the core idea of enjoying food that is both classic and convenient."
Delo Foods
FMCG
Brand Identity | Packaging
Visual Identity for a ready-to-eat products brand.
"The identity ensures that product imagery takes center stage—never cropped or overlaid with text—allowing the food to speak for itself. Typography and design elements are minimal yet impactful, creating a balance that reflects the brand’s ethos: making classic recipes accessible to busy, on-the-go lifestyles."
