Tenacious is a bold and culturally rooted brand that aims to connect communities through its identity. From concept to execution, the brand embodies inclusivity by merging both global and regional sensibilities. The essence of Tenacious lies in its commitment to create meaningful connections between tradition and modernity, ensuring that it remains accessible and relevant to diverse audiences.

I led the complete brand identity development for Tenacious, delivering a cohesive, immersive experience across every brand touchpoint.