The Thirsty Crow
FMCG
Brand Identity | Packaging
Brand Identity, and packaging for The Thirsty Crow, an instant coffee brand.
This project was selected by DesignRush for their Best Food and Beverage Packaging Designs feature.
" I developed the visual identity for The Thirsty Crow, an instant coffee brand inspired by the classic fable of the same name. The brand’s logomark is centered around the crow, symbolizing ingenuity, perseverance, and the pursuit of great coffee. "
" Every design element, from packaging to digital assets, draws from this core inspiration, creating a cohesive and engaging brand identity. The crow motif is seamlessly integrated into the visual system, ensuring a distinctive and memorable presence in the coffee market. "
" With a storytelling-driven approach, The Thirsty Crow delivers more than just coffee—it offers a unique experience, reinforcing the idea that great things come to those who think creatively and persistently seek them. "
